Klar: an AI study agent at 1.3M kronor ARR a month after launch, built with Lovable by three non-technical students
A learning agent for university students that answers questions about their own courses and makes practice exam questions, flashcards, study guides and podcast-style audio from their sources.
1.3 million Swedish kronor in ARR one month after launchper year, co-founders on the Foundore podcast, May 2026, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Education & learning
- Currency
- Swedish kronor (SEK)
- Built with
- Lovable
- Got customers via
- Campus sales, Word of mouth, Student ambassadors, University partnerships
- Prior audience
- Not stated in the source
- Source
- Isabel Storgårds and Eric Götborg (co-founders), Foundore podcast on YouTube, May 29, 2026
“after just one month of launch we reached 1.3 million Swedish crowns in ARR”
Editor's note: Isabel Storgårds, Andreas Melander and Eric Götborg met as university students in Uppsala, Sweden, and describe themselves as three non-technical founders. They sold the idea to students before building, then dropped out, moved into a small dorm together and built Klar with Lovable; one co-founder says they had earlier spent six months with an outsourced engineering team on another app and rebuilt a better version in Lovable in a couple of days. A university first asked them to stop and later became a partner, and they say they closed long-term partnerships. They planned to expand to the US.
How they got customers
They pitched students in person at a university career fair and got them to pay (Apple Pay, card) before the product existed, pitching it as cheaper than the ChatGPT Plus subscription students already paid for. After launch they opened access in batches to make it feel exclusive, targeted new students who had no study habits yet, recruited older students as ambassadors wearing Klar merch, and worked with student associations and universities. Lovable says they spent nothing on ads.
Steps to try
Sell before you build; they took real payments from students at a career fair before launching.
From the sourcePosition against something users already pay for; their pitch was saving money compared with a ChatGPT subscription.
From the sourceKeep the first version small; they say less is more, even though Lovable makes it easy to add a thousand features.
From the sourceOpen access in batches so the launch feels exclusive.
From the sourceTarget new users before habits form; they focused on first-year students and used older students as ambassadors.
From the sourceWhen you annualize an early month as ARR, keep tracking retention, since student usage is seasonal.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Klar make?
Klar reports 1.3 million Swedish kronor in ARR one month after launch (per year, co-founders on the Foundore podcast, May 2026, as claimed). Source: Isabel Storgårds and Eric Götborg (co-founders), Foundore podcast, May 29, 2026. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Klar built with?
The source says it was built with Lovable.
How did Klar get customers?
Main growth channels: Campus sales, Word of mouth, Student ambassadors and University partnerships. They pitched students in person at a university career fair and got them to pay (Apple Pay, card) before the product existed, pitching it as cheaper than the ChatGPT Plus subscription students already paid for. After launch they opened access in batches to make it feel exclusive, targeted new students who had no study habits yet, recruited older students as ambassadors wearing Klar merch, and worked with student associations and universities. Lovable says they spent nothing on ads.