Meet Oscar: an AI email assistant at $45K MRR in 60 days, first version vibe coded in Lovable by a non-developer
An AI email assistant that drafts replies in your own voice, using the email thread and your company's documents such as price lists and FAQs.
$45,000 MRR within 60 days of launchper month, founder's own site, January 2026, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- SaaS & tools
- Currency
- US dollars (USD)
- Built with
- Lovable, Replit
- Got customers via
- Meta ads, Google ads, Reddit, Referrals, Waitlist
- Prior audience
- Not stated in the source
- Source
- Giovanni Brees (founder), his own site on Founder's site, Jan 15, 2026
“Here is the exact framework I used to scale Meet Oscar to $45,000 in Monthly Recurring Revenue (MRR) in just 60 days.”
Editor's note: Giovanni Brees says he has zero coding experience. He built the first version over a weekend in Lovable (with 'a little bit' of Replit for front-end screens), connected to the ChatGPT API, and also used Lovable to make more than 200 landing-page variations for 15 customer types. He is open that the vibe-coded MVP broke as it grew: Google's CASA security review and unstable reply quality led him to bring in a technical co-founder, who rebuilt it with a custom model. He is not a typical first-time founder: he ran a product-launch agency for over a decade that he says helped bring 4,500+ products to market, so paid acquisition was his specialty.
How they got customers
Before building, he ran Meta ads to more than 200 tailored landing pages for 15 customer types and asked waitlist signups to pay $5 to jump the queue. After launch, every dollar of revenue went back into Meta and later Google ads, plus helpful (not salesy) Reddit posts and a referral loop that gave users free months for bringing in friends.
Steps to try
Validate with a landing page, a waitlist and a small prepayment ($5 to jump the queue) before building anything.
From the sourceTest many audiences at once; he made 200+ landing-page variants in Lovable for 15 customer types and followed the prepayment rate.
From the sourceVibe code a minimal MVP that solves one core problem; his first version skipped the WhatsApp and Instagram integrations the team wanted.
From the sourceReinvest early revenue into the ad sets that already work, and add a referral loop that rewards users with free months.
From the sourcePlan to rebuild once security reviews and reliability matter; he brought in a technical co-founder for that.
From the sourceIf your app reads users' email, budget for the provider's security review (Google requires one for restricted Gmail scopes) early.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Meet Oscar make?
Meet Oscar reports $45,000 MRR within 60 days of launch (per month, founder's own site, January 2026, as claimed). Source: Giovanni Brees (founder), his own site, Jan 15, 2026. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Meet Oscar built with?
The source says it was built with Lovable and Replit.
How did Meet Oscar get customers?
Main growth channels: Meta ads, Google ads, Reddit, Referrals and Waitlist. Before building, he ran Meta ads to more than 200 tailored landing pages for 15 customer types and asked waitlist signups to pay $5 to jump the queue. After launch, every dollar of revenue went back into Meta and later Google ads, plus helpful (not salesy) Reddit posts and a referral loop that gave users free months for bringing in friends.