Plinq: a women's safety app at R$2.2M ARR three months in, built entirely on Lovable by a non-coder
A Brazilian app where women run instant background checks on public criminal and legal records, with green/yellow/red risk flags and a panic button that shares their location.
ARR: R$2.2M (USD ~$456K), 10k+ users in 3 monthsper year, Lovable case study, Sep 2025, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Productivity & lifestyle
- Currency
- Brazilian reais (BRL)
- Built with
- Lovable
- Got customers via
- Not stated
- Prior audience
- Not stated in the source
- Source
- Sabrine Matos (founder), Lovable blog on Lovable blog, Sep 18, 2025
“If Lovable didn't exist, Plinq would never have seen the light of day. I built everything on Lovable — the website, the desktop app, the backend workflows — all without an engineering degree.”
Editor's note: Sabrine Matos is a growth marketer and first-time founder with no technical training. She started Plinq after a case in Brazil of a woman killed by a partner whose violent criminal record she never knew about. She says she built everything on Lovable, from the website and desktop app to the backend workflows and the integrations with public-records databases, and that the MVP went live in 45 days. A B2B version for HR and employers was planned.
How they got customers
The source doesn't detail a marketing channel; the founder has a growth-marketing background and her advice is to 'double down on marketing'.
Steps to try
Launch an MVP fast (hers went live in 45 days) and refine it with feedback from real beta users, not guesses.
From the sourceStart every feature from a user problem; for Plinq that meant safety, trust and accessibility.
From the sourceBuilding keeps getting easier, so put your extra effort into marketing.
From the sourceIf your app shows public records about people, check the data-protection rules in your country before launch.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Plinq make?
Plinq reports ARR: R$2.2M (USD ~$456K), 10k+ users in 3 months (per year, Lovable case study, Sep 2025, as claimed). Source: Sabrine Matos (founder), Lovable blog, Sep 18, 2025. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Plinq built with?
The source says it was built with Lovable.
How did Plinq get customers?
The source doesn't detail a marketing channel; the founder has a growth-marketing background and her advice is to 'double down on marketing'.