Stella: a manifestation app at 300K MRR two months after launch, built with Claude Code and Google AI Studio
An AI manifestation app that turns your goals into custom visualizations and daily affirmations, built by a creator with a large following.
300K MRR within two monthsper month, currency not stated; she adds it is 'about 350, 360' now, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Productivity & lifestyle
- Currency
- Currency not stated
- Built with
- Claude Code, Claude, Google AI Studio
- Got customers via
- Own audience (TikTok, Instagram), ManyChat
- Source
- Sarah Pearl (founder), Starter Story on Starter Story, Jul 12, 2026
“So within the first two months since launching we hit 300K MRR and I think this is a little lower than it actually is”
Editor's note: The founder already had 1.2 million Instagram and 2.8 million TikTok followers before launch, so this is an audience-first story.
How they got customers
She sells to her own manifestation audience: short videos that naturally feature the app, plus Instagram ManyChat replies ('comment download') that send people custom affirmations and a download link.
Steps to try
Build for a problem your audience already talks about, then put the product inside your normal content.
From the sourceShip an MVP fast; she says the first version took about two days and the full app two to three months.
From the sourceUse comment-to-DM automation (ManyChat) to turn viewers into downloads, and ask happy users for reviews.
From the sourceTrack which video formats convert to installs, not just views, and repeat those.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Stella make?
Stella reports 300K MRR within two months (per month, currency not stated; she adds it is 'about 350, 360' now, as claimed). Source: Sarah Pearl (founder), Starter Story, Jul 12, 2026. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Stella built with?
The source says it was built with Claude Code, Claude and Google AI Studio.
How did Stella get customers?
Main growth channels: Own audience (TikTok, Instagram) and ManyChat. She sells to her own manifestation audience: short videos that naturally feature the app, plus Instagram ManyChat replies ('comment download') that send people custom affirmations and a download link.