Lumoo: an AI fashion content platform at €700K ARR in 9 months, built on Lovable
An AI platform where fashion and retail brands generate on-model product images, virtual try-ons, lookbooks and localized campaign content.
€700K ARR within 9 months of a February 2025 launchper year, Lovable case study, Oct 2025, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Video & content
- Currency
- euros (EUR)
- Built with
- Lovable
- Got customers via
- Warm network
- Prior audience
- Not stated in the source
“The platform and functionality is developed by me, but 100% powered by Lovable... Reached €700K ARR in 9 months.”
Editor's note: This is a B2B product sold to brands, not a consumer app. The co-founder built it himself on Lovable; the company later hired engineers and an agency to build the production platform from the Lovable MVP.
How they got customers
The source doesn't detail a marketing channel; the two founders bring 25 years of combined fashion and retail experience and sell directly to brands.
Steps to try
Start from a single tool (theirs was a virtual clothing try-on prototype) and widen it once you see the bigger workflow problem.
From the sourceUse years of industry experience to pick a problem brands already pay a lot for, such as photoshoots and order returns.
From the sourceBuild fast with Lovable but keep testing and iterating with customers, and bring in an engineer once back-end scaling goes past your knowledge.
From the source
"From the source" steps summarize the linked post.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Lumoo make?
Lumoo reports €700K ARR within 9 months of a February 2025 launch (per year, Lovable case study, Oct 2025, as claimed). Source: Henrik Skagerlind Fasth and Peter Thörngren (founders), Lovable blog, Oct 1, 2025. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Lumoo built with?
The source says it was built with Lovable.
How did Lumoo get customers?
Main growth channels: Warm network. The source doesn't detail a marketing channel; the two founders bring 25 years of combined fashion and retail experience and sell directly to brands.