Gift My Book: personalized AI comedy books near a $1M annual run rate in three months, built on Base44 in a week
A website where you answer questions about someone and AI writes a personalized comedy book starring them, which is then printed and shipped as a gift.
'Pretty close to annualized revenue of one million dollars' about three months after launchper year, Dec 2025, Base44 case study, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Video & content
- Currency
- US dollars (USD)
- Built with
- Base44
- Got customers via
- Meta ads, UGC videos
- Prior audience
- Not stated in the source
- Source
- Yoav Hornung (co-founder), Base44 blog on Base44 blog, Jan 14, 2026
“We're pretty close to annualized revenue of one million dollars. December is our first real profitable month. It took like three months.”
Editor's note: Yoav Hornung spent eight years at Fiverr, which bought his earlier startup Veed.me (per his X bio), and started Gift My Book as a side project with two friends after a first attempt with hired developers dragged on for months. On Base44 they had an end-to-end product in about a week: a question flow, an AI-written comedy book with a custom cover, then automatic print-on-demand and shipping. The plan was to rebuild on another stack later, but they stayed on Base44. Base44 sells the tool, so this is a tool-maker source.
How they got customers
Paid Meta ads. A first $100 test with ad copy written by ChatGPT brought the first purchase overnight. On X, Yoav says they used a broad audience and let the algorithm work, and later made UGC videos and static ads with AI; spend went up for the holiday season.
Steps to try
Validate with a tiny paid test before building more; $100 of Meta ads brought the first sale.
From the sourceUse an AI app builder to get an end-to-end product live in about a week instead of months with hired developers.
From the sourceKeep the flow short and guided; customers answer questions, preview the book and buy.
From the sourcePush marketing around gifting seasons, when this kind of product sells best.
From the sourceFor one-off purchases, report revenue as monthly sales or a run rate rather than ARR, and watch print and AI costs per order.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Gift My Book make?
Gift My Book reports 'Pretty close to annualized revenue of one million dollars' about three months after launch (per year, Dec 2025, Base44 case study, as claimed). Source: Yoav Hornung (co-founder), Base44 blog, Jan 14, 2026. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Gift My Book built with?
The source says it was built with Base44.
How did Gift My Book get customers?
Main growth channels: Meta ads and UGC videos. Paid Meta ads. A first $100 test with ad copy written by ChatGPT brought the first purchase overnight. On X, Yoav says they used a broad audience and let the algorithm work, and later made UGC videos and static ads with AI; spend went up for the holiday season.