Fastlane: an AI short-form marketing tool at 69K a month two months after launch, shipped with Claude Code
A tool that turns a product's website into short-form content for TikTok, Instagram and YouTube and schedules it, aimed at solopreneurs building mobile apps and SaaS.
around 69K a month in recurring revenue for the software, about two months after launchper month, founder, Starter Story interview published Aug 2026; currency not stated, as claimed
- Verification
- Screenshot Founder shared a dashboard screenshot (Stripe, RevenueCat, App Store). Not independently verified.
- App type
- Marketing & social
- Currency
- Currency not stated
- Built with
- Claude Code
- Got customers via
- Waitlist, Reddit, Social media, X
- Prior audience
- Not stated in the source
- Source
- Gaurav (founder), Starter Story on Starter Story, Aug 30, 2026
“We do around 69K a month in recurring revenue just for our software product... And we use Claude code on the 20X max plan which is an absolute must for the speed that we ship at”
Editor's note: Co-founded by Gaurav and Jock, whom he calls the non-technical co-founder. Gaurav says he started building apps about a year earlier after watching Starter Story videos. He names Claude Code on the 20x Max plan as 'an absolute must for the speed that we ship at', and the team's customer-intelligence dashboard was built by the non-technical co-founder with Claude Code in plain language; the rest of the stack is Convex, Vercel, Railway, Clerk, Resend and Axiom. The team joined the f.inc accelerator in San Francisco and Gaurav later wrote that Fastlane is backed by VCs. The website now describes Fastlane as an AI marketing agent for brands.
How they got customers
A beta for a waitlist of about 2,000 people, then a public launch that went viral. Early users were found one by one in Reddit threads and with lead magnets on social media; every waitlist signup was invited to a call, and a 'book a call' button offering 7 extra days of access kept about 20 customer calls a week going (2,000 calls in total).
Steps to try
Run customer calls every week (they did about 20 a week) and use The Mom Test: ask how people solve the problem today, not whether they like your idea.
From the sourceIn usability tests, share the product, stay quiet and watch where users get stuck; this led to Fastlane's swipe-style UI.
From the sourceNarrow a broad tool down to the one feature users get results from; they went from an all-in-one AI marketing suite to short-form content only.
From the sourceRecord calls with an AI note taker and have Claude Code build a dashboard that segments customers by why they signed up and how much they use the product.
From the sourceOffer a small reward, such as extra trial days, in exchange for a call so you keep a steady flow of interviews.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Fastlane make?
Fastlane reports around 69K a month in recurring revenue for the software, about two months after launch (per month, founder, Starter Story interview published Aug 2026; currency not stated, as claimed). Source: Gaurav (founder), Starter Story, Aug 30, 2026. Proof level: Screenshot. Founder shared a dashboard screenshot (Stripe, RevenueCat, App Store). Not independently verified.
What was Fastlane built with?
The source says it was built with Claude Code.
How did Fastlane get customers?
Main growth channels: Waitlist, Reddit, Social media and X. A beta for a waitlist of about 2,000 people, then a public launch that went viral. Early users were found one by one in Reddit threads and with lead magnets on social media; every waitlist signup was invited to a call, and a 'book a call' button offering 7 extra days of access kept about 20 customer calls a week going (2,000 calls in total).