Coherence: a breathwork app that made around 85,000 in eight months, built with Cursor
A breathwork app for calming the nervous system, focus and sleep, built by two brothers who validated the idea with viral posts first.
around 85,000 in eight monthstotal, currency not stated, as claimed
- Verification
- Self-reported Number stated in a post or interview. Not independently verified.
- App type
- Health & fitness
- Currency
- Currency not stated
- Built with
- Cursor, Claude Code, OpenAI Codex
- Got customers via
- X threads, Instagram, TikTok, YouTube
- Source
- Jack and Nick Sweeney (founders), Starter Story on Starter Story, Nov 20, 2025
“We launched eight months ago and we have over 15 000 downloads and around 85 000 in revenue”
How they got customers
Content before product: they tested ideas as X threads, turned winners into Instagram and TikTok short videos, then YouTube videos. A July video with about 8 million views changed the business. They also boost winning posts with Spark and Meta ads.
Steps to try
Use X as an 'idea battleground'; build the app around the topic that goes viral.
From the sourceFilm 30 to 60 short videos in one batch, then amplify the winners with a little paid spend.
From the sourceShip the MVP in weeks with an AI coding tool; the founder says he didn't write a single line of code.
From the sourceKeep one content format per platform and move winning ideas to longer formats.
Our suggestion
"From the source" steps summarize the linked post. "Our suggestion" steps are general practice from us, not claims by the founder.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal.
Quick answers
How much does Coherence make?
Coherence reports around 85,000 in eight months (total, currency not stated, as claimed). Source: Jack and Nick Sweeney (founders), Starter Story, Nov 20, 2025. Proof level: Self-reported. Number stated in a post or interview. Not independently verified.
What was Coherence built with?
The source says it was built with Cursor, Claude Code and OpenAI Codex.
How did Coherence get customers?
Main growth channels: X threads, Instagram, TikTok and YouTube. Content before product: they tested ideas as X threads, turned winners into Instagram and TikTok short videos, then YouTube videos. A July video with about 8 million views changed the business. They also boost winning posts with Spark and Meta ads.