FootballGPT: an AI coaching assistant for football coaches at $5,230 MRR (Stripe-verified), vibe coded by UEFA B coach Kevin Middleton
An AI assistant for football coaches: it plans training sessions, draws animated drill diagrams, writes match reports and gives advice for players, goalkeepers, scouts and Football Manager players.
$5,230 MRRper month, from 550 subscriptions; $32,384 all-time; TrustMRR, Stripe-verified, Oct 28, 2026
Figure as posted on X on . Last checked by Shipped & Paid on . What these dates mean
- Verification
- Verified Revenue read from a payment provider via a public third-party profile (e.g. TrustMRR) that matches the claim. See verification.
- App type
- Health & fitness
- Currency
- US dollars (USD)
- Built with
- Not stated
- Got customers via
- X, SEO, Coaching community
- Prior audience
- Coach educator since 2010 who says he has educated 10,000+ coaches (360TFT, Football Coaching Academy); about 10.3K followers on X (an Oct 2026 count, not a pre-launch figure) (source)
- Source
- Kevin Middleton (@coach_kevin_m, founder) on X on X, Oct 15, 2026
“I got over 19,000 people to sign up for a tool that I vibe-coded”
Editor's note: Kevin Middleton is a UEFA B licensed coach who has coached in Scottish football since 2010; the FootballGPT about page names him as the builder, with his company 360TFT. TrustMRR links the listing to his X account. The quote is his X post of Oct 15, 2026, quoting the FootballGPT account's post that 19,025 coaches use the app. He doesn't name the tool he built FootballGPT with; he posts about using Claude Code and Codex in general, so we list the tools as not specified. The site lists a Next.js, Supabase and Stripe stack. He already had a large coaching audience before the app.
How they got customers
Kevin Middleton has coached since 2010 and says he has educated more than 10,000 coaches through 360TFT and the Football Coaching Academy, which FootballGPT is built in partnership with. He posts about it on X from his own account and a FootballGPT account, and the TrustMRR listing says 40+ SEO pages drive organic traffic. The product has a free plan, and the FootballGPT account said 19,025 coaches use it (Oct 14, 2026).
Steps to try
Build for a problem you know first-hand: he was tired of planning sessions the night before training.
From the sourceVibe code the app yourself as a coach, not a developer.
From the sourceOffer a free plan and cheap Pro plans (weekly, monthly or yearly) so coaches can try it first.
From the sourceLean on an existing coaching audience and post about it on X.
From the sourceAdd SEO pages for organic traffic.
From the source
"From the source" steps summarize the linked post.
Source
We summarize and link. Figures are reproduced as stated and are unaudited unless marked Verified. Founder? Request a correction or removal, or get a badge for your site.
Cite this case: FootballGPT: $5,230 MRR (verified, Oct 15, 2026). Via Shipped & Paid, https://shippedandpaid.com/cases/footballgpt-ai-football-coaching-app-5-2k-mrr-vibe-coded/ Free to quote with a link back to this page.
Quick answers
How much does FootballGPT make?
FootballGPT reports $5,230 MRR (per month, from 550 subscriptions; $32,384 all-time; TrustMRR, Stripe-verified, Oct 28, 2026). Source: Kevin Middleton (@coach_kevin_m, founder) on X, Oct 15, 2026. Proof level: Verified. Revenue read from a payment provider via a public third-party profile (e.g. TrustMRR) that matches the claim.
What was FootballGPT built with?
The source doesn't say which AI tools were used.
How did FootballGPT get customers?
Main growth channels: X, SEO and Coaching community. Kevin Middleton has coached since 2010 and says he has educated more than 10,000 coaches through 360TFT and the Football Coaching Academy, which FootballGPT is built in partnership with. He posts about it on X from his own account and a FootballGPT account, and the TrustMRR listing says 40+ SEO pages drive organic traffic. The product has a free plan, and the FootballGPT account said 19,025 coaches use it (Oct 14, 2026).